advertyzing sea one aye

        

 friday 1st december 2036

advertising and marketing

 raises awareness to animal cruelty

 informs about wearing a helmet 
 ppersuades you to buy scissors 

wednesday 6th december 2036

codes and conventions

the expected elements that will be included in products from particular media forms and genres

they got there point across by showing the cars to look like they are colliding and showing it as a real person

pepsi get there point across by showing there product as tasty and to quench your thirst by having water droplets over it

name of brand

logo

slogan

specific details of USP 

hard sell 

soft sell

1 up

2 looking at you 

3 new and improved 

VOGUE EXAM COMPARISON Q
13/25
Excellent work!
WWW: good explanation of representations and a clear judgement
EBI: You forgot to explain HOW those representations are constructed. Try using the DEL structure to help you to remember to do this and to include media terminology.

friday 8th december. 2036

historical

advertisements 

wednesday 13th december 2036

historical advert set text

do now

women are fragile

making the woman look dependant on the man 

safe and comfortable 

gender roles black and white as colour was expensive for print 

based on the regency era

lots of developments in that time 

technology 

architeture 

fashion

made things largely more affordable

population boom after the war

.saying quality streets will get your women 

.they are very delicous

.women were owned by the man

.everyone likes quality streets

.alliteration makes ad more memorable 

.narrative is which sweet/woman he wants to choose 

.halo effect makes character look good 

wednesday 10th january 2014

historical advert set text

1 kinda weird

2 rich

3 very good and everyone likes it

they believed that women should be cleaning

aimed at wealthy men 

aimed at men to. buy for wife so she can slave away all day until her eventual death

 

SEXIST

SHES BOWING DOWN TO HER MASTER

women are stupid

pint with the lads

in the 1950s women were seen as objects and it was a predominently male world women were expected to cook and clean man in a suit represents men going out to work while women wore dresses and aprons showing there roles as a home wife and more for men rather than with men sometimes women were shown as stupid and incapable 

effect 

1men are the centre of attention

2women are dumb

3successful

4where his willy is women reach into tin for his willy

friday 12 january 2014 

do now 

men

women are swooning over the man

the man is the centre off attention

the women are protrayed as objects rather than people 

two paragraphs 

men are represented as dominant in the quality street advert by using placement in this advert the man is sitting in the middle of the eye of sight this makes him the centre of attention on the either sides of this man is two women affectionately kissing him today this would be unusual as only one woman should be with this man as its wrong to have two people doing this this is because today we value woman as more individual rather than in this advert more objects making the man seem much more powerful and important than the two women on the sides of this image as he is shown as much more clever and intelligent and overall better than these women.

in this advert women are represented as treats instead of human in the advert the women are dressed or appear similar to the sweets quality street offer on the advert one is dressed to look like the red blonde ish sweet and one as the strawberry looking one this portrays the women as nice treats that are meant to be owned rather than have so to speak as if you can almost buy these women making them look like objects as the previous paragraph explained another point is that the women are supposed to be picked and chosen to the mans want as a delicous dillema suggests the man must choose a sweet and choose a woman just like objects comparing them directly to sweets that quality street sell.

amimimimi

wednesday 17 january 2014

do now

connotation is what something is suggesting 

denotation is something it is

 they are guarding your laptop (and your search history)

queens royal guards connote security 

meat

everyone needs a plaster

audi r8 is the best of all the other cars 

1 positive

2 negative

In the quality street advert I can clearly see that the advert uses old sexist tropes in the photo the man is in a the centre of the image while the two women are either side this makes the man look much more important than the women and also the women are kissing the man and are compared to sweets via the way they dress this makes them look like objects which is similar to the male gaze theory as the man doesn’t seem to care about the women rather which one this can be juxtaposed to the global sensation skibidi toilet of modern day in it all of the toilets are males this does not include women keeping them outside of the picture this is similar to the quality advert as women are pushed aside 

Another way it uses sexist tropes is how the man is given a stereotypical role the man is wearing a suit this is telling us that men are supposed to work and provide and women are for the men and to cook this is shown as the women are kissing him fondly filling out the normalised wife role fortnite ohio rizz baby gronk

friday 19th january 2036

wednesday 24th january 2014

contemporay

do now

gay

1 quality

2 micheal jackson

3 hes flying meaning the car is uplifting will feel lie your flying orange and purple background iss the same as garfeilds living room and the car is yellow green grass and blue background connnotes football pitch 

4 the man is shown as sporty and the girl is shown as fashion based this is streotypical

friday 26 january 2014

creating adverts

ddddddddddddddddddddddddddo now 

no

 

do you want to be drippy but not get wet 

    

i think moto moto likes you

we skinned a pig for this 

might stop them from walking into oncoming traffic 

might stop them from crossing that damn road 

danny devito 

friday 33rd january 2014

advertising set text

appeals to a wider range of ethnicities and cultures than one photo possibly can 

work sport exersise

ugly dirty unkept smell horrible eat wild animals savage 

they used a random woman to appeal to a wide audience of everyday people rich poor and anything in between as anyone can do some kind of sport

showing her main core muscles as she is using them for sport 

she doesnt care what people think of her hair because shes empowered or whatever the hell feminists say

she doesnt have social anxiety 

she isnt concious about what she wears 

shes enjoying what shes doing 

she is strong and independant 

you can be the same it doesnt matter who you are until a tornado.... came and decimated the feminists

there is a woman in it

both show women as happy

one is sexist one is feminist 

one shows 

women as precious one shows women as hardworking

wednesday 38th january 2014

In the 2016 "This Girl Can" advert, women are represented in a positive and empowering way. The advert features a diverse range of women of different ages, backgrounds, and body sizes engaging in various forms of physical activity such as swimming, running, dancing, and boxing. 

The use of specific media language in the advert, such as the slogan "sweating like a pig, feeling like a fox," challenges traditional gender stereotypes and encourages women to embrace their bodies and be proud of their physical strength and abilities. The language used is aimed at inspiring women to break free from societal pressures and expectations around their appearance and fitness levels.

The target audience for this advert is primarily women of all ages who may feel self-conscious or intimidated by the idea of exercising in public. The producers have made intentional choices to represent women who are not professional athletes or models, but rather everyday women who are taking part in physical activity for their own enjoyment and personal well-being.

The women in the advert are shown sweating, breathing heavily, and pushing themselves physically, which is a stark contrast to the airbrushed and highly idealized images of women often seen in the media. This representation is empowering and relatable for many women who may struggle to find motivation or confidence to exercise.

Overall, the 2016 "This Girl Can" advert effectively challenges stereotypes and celebrates the strength and resilience of women in a way that is inclusive, empowering, and inspiring.

friday 40th january 2014

c1 section a ppe

question uno this girl can

explain how the print ad for this girl can uses media language to create meanings 

text and written language 

One way the advert uses media language to create meaning is through the name This Girl Can. The word this implies that they are talking about someone as if they are talking to someone about them this connotes that they are talking about the reader as they are saying this girl can rather than that girl can or any other. This makes them sound more familiar with the reader as if they are fond as that could just be a thing or object but this sounds motivating like This Girl Can rather than any other girl and singles out the reader making them feel special as the reader is the person who is being told this. 

One more way the advert uses media language to create meaning is sweating like a pig feeling like a fox. This connotes that they are working very hard and is doing so much fitness they are sweating like a pig pigs are normally seen as dirty animals which could connote that from the outside they look quite ugly, because they don't care of their looks and that they are getting dirty while getting fit but feeling like a fox connotes even though they are sweating like a pug and might look unflattering they feel graceful great and better than ever. As a fox is a very beautiful animal it could be saying that they may be ugly outside they are beautiful inside.

b. images lighting dress visual codes.

get girls fit 

One way the advert uses visual codes to create meaning is lighting in the advert they use a pink light on the woman the light is focused on the woman as that connotes that she cares about her health and not the people around her that she is in the moment and is focusing on herself. It is also a warm colour which could. connote body heat and pink is also usually used in modern sports equipment and advertising it could also show how she is a girl as pink is stereotypically female.

One other way that visual codes are used in this advert to create meaning is her facial expression her expression is eyes closed which may connote that she is also again in the moment and does not care for her surroundings and she is focused on her and her health. she also looks happy which would support her feeling like a fox as she is enjoying the fitness and is in the moment when you connect both points. 

One last way visual codes are used in this advert to create meaning is her clothes in the advert she is wearing a blue shirt which blue is a stereotypical boy colour which would make sense for this advert as it is breaking stereotypes. With getting women active so using a boy colour the break that stereotype almost saying that women can do sport too. Her leggings are not very traditional and are quite unusual showing that she doesn't care about her appearance and how the people around her think, hence her being in the moment and breaking those stereotypes.

wednesday 52nd january 2014

PLEASE GET RID OF THE STUFF AT THE BOTTOM OF THE PAGE!

ADVERT AIMS & CONVENTIONS:
Good notes

QS ADVERT:
Good notes and understanding of context, the use of ML & representation

QS HOMEWORK:
Not done

THIS GIRL CAN ADVERT:
Good notes and understanding of context, the use of ML & representation.

PPE Q1a: 3/5
WWW: Two clear points supported by text references
EBI - link the points to the meaning/purpose of the campaign (Use DEL structure) and ADD IN PUNCTUATION !

PPE Q1b:6/10
WWW: some focus on the meanings constructed by the visual codes
EBI: make sure you include any connotations and link the points to the meaning/purpose of the campaign (DEL) and ADD IN PUNCTUATION!!!!