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 Tuesday 310th January 2014 

Fortnite 😎

1970s pong arcade games very barebones basic no narrative

1980s golden axe  pixel based 2d games first portable console 

1990s single player arcade games but was starting to see first consoles with 3d game

2000 angry birds  2d basic one player games 

2010s Minecraft   building breaking killing multiplayer sandbox 

1 graphics 

2 multiplayer 

3 processing power 

1 console pc laptop phone 

2 free to play accessible 

3 gotten bigger and less niche more genres of game 

4 micro transactions and adverts 

5 vr integrated into real life to enhance it adds technology to real life on the go 

Minecraft entertainment personal identity console social interaction 

fifa console pc phone personal identity information entertainment social interaction 

regulation

do now 

1 epic games 

2 trios 

3 unreal engine 

4 

PEGI 3 - everyone

SEX - PEGI 12 = sexual posturing or innuendo, PEGI 16 = erotic nudity or sexual intercourse without visible genitals, PEGI 18 rating = explicit sexual activity in the game. VIOLENCE - In PEGI 7 games violence = non-realistic or non detailed. 

Fortnite is a 12 with frequent mild violence

the video game industry is regulated using PEGI ratings like 12 for mild violence and fantasy characters etc 18 for mature gore sex and all that other lovely stuff and 3 for everyone for example Fortnite has the rating 12 for frequent mild cartoonish violence and for its lighthearted cartoonish characters 

in uk GRA uses PEGI system 

technology

one of Fortnite's most popular feature is it is accessible on any console pc and mobile together 

Fortnite has the most viewed game on youtube streaming

marvel 

family guy

star wars

Fortnite gets access to a wider target audience through collaborations

collaborating partners gets publicity money and wider target audience 

theory

dyers star theory 

the idea that celebrities are used to sell products they are constructed to look a certain way or appeal to a brand 

Convergence benefit's the Fortnite brand because by being able to be accessed on most to all consoles pcs and phones. It means mostly anyone can play the game and the fact they can both play together regardless of different platforms for example xbox player playing with a mobile player means that people are more likely to play as they can play with their friends. It also being free to download on different devices means you can have it on multiple platforms you may own meaning you can play it a lot of the time without issue which further grows the playerbase of the game. 

Synergy benefits Fortnite's brand because by accessing these brands and different popular parts of culture. It gives the target audience of those brands a chance of playing the game meaning Fortnite can have a wider target audience playing they're game this could also give Fortnite money as they can put these brands costumes and likeness in they're item shop and sell them for vbucks that cost money meaning Fortnite benefit from players purchasing these vbucks. It also keeps the media talking about the game as if they have released a collaboration with a big name the news/media will be eager to talk about this new collaboration which gains more publicity for Fortnite. 

do now 

1 synergy

2 

3 PEGI

4 game rating authority 

5 controlling something 

price games themselves 

microtransactions 

currency's 

ads 

collaborations 

subscriptions

passes 

10 million players first 2 week

30 million active users per day on average 

family guy

deadpool 

do now 

1 vbucks collaborations

2 publicity money

3 family guy greta thumberg 

4 social media website ads 

5 personal identity entertainment social interaction 

1 promotions for new collabs and modes 

2 lego 

3 ice spice snoop dogg

4 ice spice now in item shop 

male 10 - 25 yros

unrealistic violence and construction makes it appealing to parents

audience theory 1 

active audience 

doesn't take everything they are fed and fact checks 

passive audience 

believe everything that they are told by the media

they play it 

they interact with the social media 

epic lets unreal engine be free 

Fortnite, made by Epic Games, uses a money-making system based on small purchases inside the game. It’s free to play, so lots of people can try it out without paying anything at first. This helps bring in a big crowd of players, which keeps the game popular. Inside the game, players can buy V-Bucks, which is the in-game money. V-Bucks can be used to buy things like skins, emotes, and battle passes. This not only makes the game a lot of money but also lets players make their characters look unique, which makes the game more fun for

Fortnite stays popular by adding new things to the game and keeping it fresh. The game often adds new content, like special events, crossovers with movies and other games, and updates that keep things exciting. For example, Fortnite has had live in-game concerts with famous artists, which get people talking and attract more players. These events also get shared a lot on social media, making the game even more interactive 

Another big reason Fortnite is so successful is how much it focuses on players connecting with each other. Players can team up with their friends and chat while playing, which helps build a community. The game also lets people on different devices play together, which makes it more fun. Plus, Fortnite is connected to social media, so players can show off their achievements and cool moments, making the game feel like a big social thing.

In conclusion, Fortnite’s free-to-play system with in-game purchases has worked really well for making money. Along with fun gameplay, regular updates, and lots of ways for players to connect, it’s kept the game popular for a long time. All of these things help bring in money and keep players interested over time.

friday 334th january 2014

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